Cultural and tourist route

The concept of the route, sites and places on the route are defined based on the following elements:

1. Studies on famous women in culture and science in the cross-border area of Serbia and Hungary were carried out for the project’s needs. These studies contain data on mapping influential women in the cross-border region of Serbia and Hungary, with details of their lives and work, interesting facts and biographies, and a list of places and cultural heritage associated with these women.
2. The geographical criterion was used because the goal was to cover the cross-border area as evenly as possible for tourists to get a better picture of the region and at the same time enable equal distribution of potential benefits from the cultural-tourist route.

Basically, each famous woman was observed through the primary location on the route. For objective reasons, many prominent women were tied to larger settlements with the most attractive power (with Novi Sad and Szeged being the most important ones). Still, the studies also included smaller places related to these famous women’s birth, life, and work.

Cultural and tourist route “Famous women in culture and science” can be divided into:

• The main route, encompassing the heritage of six towns in Serbia (Novi Sad, Sombor and Subotica) and in Hungary (Szeged, Kecskemét and Mako)
• An additional route for tourists looking for an enriched experience and more extended travel and exploration. This additional route includes the heritage of smaller places outside the key six points:
• Birth house of Isidora Sekulić in Mošorin.
• Gallery of Naive Art in Kovačica (Zuzana Chalupová).
• Dunđerski Castle (Kaštel Castle) in Kulpin (Lenka Dunđerski).
• Zuzka Medveďová Gallery in Bački Petrovac.
• National Theater “Toša Jovanović”, Zrenjanin (Emilija Popović).
• Gallery of Contemporary Art of the Cultural Center of Pančevo (Olga Smederevac).
• National Theater “Steria” in Vršac (Sultana Cijukova-Aleksić).
• Zmaj’s Children’s Games (Grozdana Olujić).
• The building of the Baroness Eufemija Jović Endowment in Bečej.
• Gemeshi Esther Library.
• Cultural center in Iles.
• Hagymaticum Cultural and Artistic Center
• Kiskun Museum.
• Cemetery in Kalocsa.
• Reök Palace in Szeged.

Vision

A regionally recognizable cross-border cultural and tourist route between Hungary and Serbia promoting cultural values and heritage related to famous women in science and culture through a modern improved, and diversified tourist experience tailored to the needs of tourists and locals.

GOALS

Several essential goals of the cultural-tourist route emerge from the stated mission and vision:

1) Increasing the number of visitors in the cross-border region of Serbia and Hungary

2) Modernization of the tourist experience using modern technologies (multimedia exhibitions, augmented reality)

3) Connecting key actors in culture and tourism to promote the heritage related to famous women and create a cultural and tourist product

4) Creating a heritage brand related to famous women in culture and science

5) Raising awareness of the significant contribution of women to the culture and science of the cross-border region

Project’s main objective:

Strengthening and diversifying the cross-border tourist offer of Hungary and Serbia through the creation of a joint cultural and tourist route that will increase the number of visitors, improve the tourist experience and promote cultural heritage related to famous women in science and culture

Main goals and tasks of the project:

Task 1: Strategic document Cultural-tourist routes “Famous women in culture and science (defining the concept of the route, management and marketing model)

Task 2: A multimedia high-tech interactive holographic exhibition that promotes the life and work of famous Serbian and Hungarian women in culture and science

Task 3: A mobile application providing interesting information about important women in selected places on the route, where visitors will have the opportunity to hear stories about their lives and achievements (attractions and geolocations will be linked to stories)

Task 4: Platform for branding women in culture and science – an online platform for digital storytelling, which will promote all the places and attractions on the route, with the stories of famous women and their achievements.

Project Results: Outcomes

1. Conducted studies on famous women in culture and science in Serbia and Hungary
2. Strategic document Cultural and tourist routes “Famous women in culture and science” created
3. Branding platform for cultural and tourist route “Famous women in culture and science” created